Assistant Director of Athletics for Marketing and Promotion
Company: NCAA (National Collegiate Athletic Association)
Location: San Diego
Posted on: October 7, 2024
Job Description:
Assistant Director of Athletics for Marketing and
PromotionPosition Title & Department: Assistant Director of
Athletics for Marketing and Promotion; AthleticsPosting #:
4924Department Description:As part of the University of San Diego,
a Roman Catholic University, the Department of Intercollegiate
Athletics is committed to advancing academic and athletic
excellence and enhancing students' lives while promoting the
University of San Diego.University Description:The University of
San Diego, a contemporary and engaged Contemporary Catholic
institution, was founded by the Diocese of San Diego and the
Society of the Sacred Heart in 1949. Governed by an independent
board of trustees since 1972, USD remains committed to a liberal
arts education grounded in the and the pursuit of truth, goodness
and beauty. Inspired by this centuries old tradition of Catholic
higher education, the University welcomes people of all faith
traditions and any, or no, religious background. The future success
of USD relies on the contributions of those who seek to foster the
development of and an earnest confrontation of .Detailed
Description:The Assistant Director of Athletics for Marketing &
Promotions is responsible for driving revenue and attendance at
athletic events through fan engagement initiatives, promotional
campaigns, and ticket sales. The Assistant Director develops all
advertising and promotions for athletics and coordinates all
athletics game-day experiences. The Assistant Director manages,
coordinates, and executes sponsor fulfillment and the season ticket
sales drive. The Assistant Director is responsible for all
athletics email campaigns, physical and digital signage, and other
media-related contracts and fulfillment.Duties and
Responsibilities:
- Develops and implements an athletic department marketing and
promotional campaigns:
- Designs and conducts advertising campaigns to promote USD
athletics and brand.
- Selects and implements programs for USD billboards, newspaper
advertising, street pole banners, magnets, posters, van banners,
television ads, radio spots, social and electronic media and other
miscellaneous advertising.
- Coordinates all social and electronic media, direct mail,
trade, email campaigns, and non-profit advertising for all
sports.
- Coordinates the design for the artwork and financial aspects of
the advertising program.
- Manages the budget for all advertising and promotion
initiatives.
- Collaborates with the University Marketing & Communications
department and directs branding standards for athletics and
campus-wide partnerships.
- Works closely with Admissions, Students Affairs, Onboarding,
Associated Students, and the university's Greek system.Develops and
implements season ticket, individual and group sales campaigns:
- Develops and implements a timetable and materials for email
campaign.
- Develops a volunteer season ticket sales force to assist with
sales.
- Solicits group tickets.
- Manages ticket sales campaign.
- Solicits advertising sales.
- Solicits companies for advertising for television, website and
other media inventory.
- Engages community outreach with large groups to strategically
develop support for athletic events.Works with third party partner
to manage sponsor fulfillment and sponsor package development:
- Fulfills sponsor obligations and activations.
- Tracks and maintains records on all sponsors.
- Implements all benefits packages, including ticket programs,
parking passes, signage, special events and all other promotional
exposure programs.
- Designs and produces all signage, advertising, and game
programs ads. This includes gathering all artwork and logos in
proper format and overseeing the production process.
- Coordinates all public address systems, message board, and
video board announcements.
- Provides sponsor recognition.Manages all web, television,
podcast, and other media partnerships:
- Implements digital ad campaigns to enhance the visibility and
marketability of the athletics program.
- Identifies, creates, and develops other media partnerships to
enhance the visibility and marketability of the athletics
program.
- Coordinates with the Director of Strategic Communications on
all funding, sponsorship, marketing, and administrative issues
related to the athletic Web site usdtoreros.com and any Web
broadcasting, radio, video, and television activities.Supervises
the Assistant Director of Marketing. Through the Assistant
Director, supervises the Torero Spirit Team Coaches (Cheer and
Dance), Torero Pep Band Director, Bull Pit (Student Spirit
Organization), graduate and undergraduate interns, casual workers
and student workers:
- Recruits, interviews, selects, and hires 4-6 interns, 1-2
casual workers and 2-3 student workers at the start of each
semester.
- Assigns and delegates duties to interns, casual workers and
student workers.
- Oversees all activities and projects of the Spirit Teams, Pep
Band, Bull Pit, interns, casual workers and student workers.
- Trains workers to be game management assistants and supervises
them at games.
- Evaluates interns each semester for grades and
feedback.Coordinates merchandising and licensing:
- Works with USD Torero Store to ensure game-day merchandising is
available, coordinated and organized.
- Works with licensing vendors to ensure proper procedures are
followed by all licensees.
- Approves all logo/designs from licenses.
- Handles all additional licensing questions, royalty fees, and
miscellaneous licensing duties.
- Coordinates sales and revenues of Torero merchandise with the
USD Torero Store on the Web site; works with the site vendor to set
up and update the site with correct logos and merchandise.
- Coordinates the purchase of Nike apparel for promotional
initiatives and game-day activations.Provides support to athletic
department special events:
- Assists Development team with fundraising events.
- Works with campus-wide partners to develop and execute
Athletics events to promote programs.Special Conditions of
Employment:
- Availability to work long hours, nights and weekends.
- Willingness to travel to away contests, NCAA event and WCC
meetings, when appropriate and necessary.
- Ability to attend on- and off-campus events required.
- Excellent written, interpersonal and communications skills
required.
- Successful completion of required background checks.Effective
June 1, 2023, based on CDC guidance, the University strongly
encourages all campus members to stay up to date with Influenza and
COVID-19 vaccination recommendations. For more regarding
information USD's COVID-19 protocols, please visit
sandiego.edu/onward.Background check: Successful completion of a
pre-employment background check.Degree Verification Requirement:
Persons offered employment in this position will be required to
provide official education transcripts for degree verification
purposes.Job Requirements:Minimum Qualifications:
- Bachelors degree required, preferably in marketing,
communications or public relations.
- Three years of experience in marketing and promotions and/or
related field required.
- Team-oriented individual with willingness to take initiative
and desire to work in collegiate athletics.Preferred
Qualifications:
- Masters degree preferred.
- Four or more years strongly preferred.
- Understanding of NCAA rules and regulations strongly
preferred.
- Knowledge of MS Office, Adobe Creative Suite and other graphic
design programs desirable.Certificates, Licenses, Registrations:
- Heartsaver CPR/AED certification required within six weeks of
employment.
- California drivers license required within six weeks of
employment.Posting Salary:$5,546.67 - $7,171.17 per month;
Excellent BenefitsThe University of San Diego offers a very
competitive benefits package including; medical, dental, vision, a
retirement contribution given to you by the University, and access
to on-campus Fitness Centers. Please visit the benefits section of
our website to view all of the perks and benefits that USD has to
offer. The salary range provided in this posting reflects what we
reasonably expect to pay for this position. Actual compensation
offered or earned is dependent on experience, education and other
factors including departmental budget.Special Application
Instructions:Resume and Cover Letter RequiredClick the 'Apply Now'
button to complete our online application. In addition, please
upload a cover letter and resume to your application profile for
the hiring managers review. If you have any questions or
difficulties please contact the Employment Services Team at
Additional Details:Hours: 40 hours per weekClosing date: Open until
filledNote: External job postings will be up for at least five
days. After that time, applications will be reviewed by the hiring
manager/committee throughout the posting period. A candidate may be
selected at any time which could then close this posting on a date
earlier than listed.The University of San Diego is an equal
opportunity employer committed to diversity and inclusion and is
especially interested in candidates who can contribute to the
diversity and excellence of the campus community.The University of
San Diego is a smoking and tobacco-free campus. For more
information, visit Advertised: July 22, 2024Applications close:
Open until filledTo apply, visit
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Keywords: NCAA (National Collegiate Athletic Association), Cypress , Assistant Director of Athletics for Marketing and Promotion, Advertising , San Diego, California
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